Logo for the Appanzee Brand. A human like chimpanzee with sunglasses and a smug smile.

The Appanzee logo was created to represent the new start up. The directive was to incorporate a chimpanzee into the logo, to make it somewhat edgy and to give it a sense of self assured confidence. 

The logo has been well incorporated into the start up’s marketing and branding strategy. It was important to me to create something that could scale down very small but remain legible so it could be used even at the scale of a browser icon or printed on the side of a pen.